It is understandable that small business owners would like to reduce costs wherever they can. One area where one can easily save money is in website design. With today’s ready-made site building tools, it is easy to get a site up and running. In fact, when you registered your company domain name for the website, the registration company would have offered a neat package that included hosting services as well as free site building tools.
These site building tools come with a number of themes. These varied themes can be used to get a site up and running in no time. These tools are in fact as simple as they claim to be and as long as you know how to use the internet and web browsers, you can use these tools. However, there is a catch. The catch is that these themes are probably being used by thousands of other who customers of your hosting service. That brings us to the big question. Do you not want to create a separate identity for you company site?
Avoid The Generic Look
When you use a template or a built in theme to build your site, you are saving money for sure. However, you are also asking your customers to compromise with a generic look that they have seen in hundreds of other sites. Stop and think for a minute, what kind of marketing message this is sending to your customers. This is, unintentionally, your way of saying that your products are generic and you have nothing special to offer. This is exactly how your marketing will play out because that is what a generic theme or design is worth.
Unique Design
Marketing activities are critical for each and every business, size no bar. One easy way of building a marketing outlet is through the website. By having a generic design stand for your unique products and services, you are in fact cheating your own products of the impression they could create in the minds of your customers. Do not let this happen. There are a lot of website design firms out there which don’t charge you through the roof to build a site that is pleasing to the eyes, efficient in its working.
A design firm will engage in a deep discussion with you about what are your thoughts about your product. They use this information, understand it and then translate your words and ideas into a website using their site design skills.